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CRYSTAL POINT IN JERSEY CITY RECOGNIZED ON NATIONAL STAGE WITH PRESTIGIOUS "COMMUNITY OF THE YEAR" AWARD

FISHER DEVELOPMENT, LLC


Release Date: March 24, 2010

Iconic 42-Story Building Takes Home Gold During Annual  Nationals Award Ceremony at Home Builder’s Conference in Las Vegas

JERSEY CITY, N.J. – Crystal Point, Fisher Development Associates’ iconic 42-story condominium building on Jersey City, NJ’s Hudson River waterfront, was crowned with the prestigious Gold Award for “Community of the Year” during the 2010 National Association of Home Builders’ (NAHB) annual International Builders’ Show recently in Las Vegas, NV.

Given by the National Sales and Marketing Council (NSMC), the celebrated achievement distinguishes the collection of 269 upscale residences and resort-style amenities located in the heart of this Hudson County City’s downtown district as the best new attached home community in North America.

Crystal Point was also recognized as a Gold Award winner for “Best Sales Center,” while the Crystal Point Sales Team for The Marketing Directors, Inc., the building’s marketing and exclusive sales agent, took home Silver Awards for Sales Person of the Year and Sales Rookie of the Year.

The awards were announced during the annual National Sales and Marketing Awards -- called The Nationals -- a yearly competition which recognizes innovation in new home design and marketing and sales efforts.  Crystal Point was selected from among hundreds of submissions by a diverse panel of judges comprising marketing specialists, builders, architects, consultants and other industry professionals.

“The Community of the Year award is a significant achievement for Crystal Point, especially when you consider the building went head-to-head with some of the most prestigious residential properties in North America and prevailed despite being located in the New York City market where high land prices, construction costs, and price-per-square foot levels put it at a disadvantage against its competitors,” says Adrienne Albert, CEO of The Marketing

“For example, 25% of the entries this year were Canadian where there aren’t difficult market conditions to overcome.  Many others were located out west where sprawling, volume spaced homes can be introduced at much lower prices based on development costs than what we are confronted with in the New York Metro area.” Directors, Inc. 

The accolades for Crystal Point come as the building celebrates some of its most important milestones, the most significant being the arrival of the first-homeowners who are now residing in their upscale new condominium homes and enjoying its exciting urban lifestyle.

The noteworthy announcements do not end there, indicates says Brian Fisher, a principal of Fisher Development Associates.  A new sales center and model homes located within the building at 2 Second Street has spurred impressive sales interest as buyers marvel at the magnificent water views which stretch from downtown Manhattan all the way to the George Washington Bridge and imagine themselves living in this sought-after residential address.

Visitors to Crystal Point have been extremely impressed with the amount of ongoing activity at the building. In addition to professionally-decorated model homes, they can now see for themselves the elegant lobby and sparkling exterior and the state-of-the-art amenities which are now open.

Crystal Point features a crystalline-style glass exterior and has been designed to maximize the building’s waterfront setting and views of the ever changing Manhattan skyline. 

Inside, one-, two-and three bedroom residences range from 800 to 1,817 square-feet and offer an array of premium finishes.  Residents will also benefit from free on-site parking. Homes are priced from the low-$500,000s. 

Features will include kitchens with Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite,” Ms. Albert points out. 

“Floor-to-ceiling windows will drench the homes in natural light and many of the residences will offer river front balconies.  Each residence will also have SMART home technology capabilities and a washer and dryer.”

Homes at Crystal Point are made even more attractive thanks to a 30-year tax abatement that has been granted to the building.  Residences are priced from the low-$500,000s

Crystal Point’s superb amenities include the Crystal Spa with a thermal bath, sauna, steam and treatment rooms.  Residents will also enjoy a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club.

“An outdoor deck overlooking the Hudson River will feature a lap pool, hot tub, private cabanas and lounge chair seating, as well as a BBQ and dining area, fire pits and a children’s play area,” Ms. Albert says.  “The building will also offer a professional concierge, valet parking and lobby level restaurant.”    

Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the landmark Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide the building a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton.  “We utilized multiple façade planes to break the building‘s mass up and ensure that every home had magnificent views.  Each condominium was designed so from the moment the front door of each home is opened one is aware of the views and the light emanating from the water.  

“The layouts of the homes themselves often create large square rooms and sprawling living spaces that are open, airy and extremely functional.”

Crystal Point is conveniently located between the Paulus Hook and Newport sections of Jersey City and steps from PATH trains at both Exchange Place and Newport with direct access into New York City and a Light Rail station.

For additional information on Crystal Point, please call 201-433-7778 or visit  HYPERLINK "http://www.crystalpointcondos.com" www.crystalpointcondos.com.


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Media Contact: George M. Cahn: gcahn@cahncomm.com 

Robert Kelly: rkelly@cahncomm.com

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